This week Chris and Martin talk to Gina Minks, who works on product marketing at VMware within the Cloud BU. The discussion evolved from a post Gina published on www.24x7itconnection.com talking about how vendors shouldn't go negative when promoting their own technology. We've seen hyperbole from many vendors in the past - you know who you are! During the conversation, the t … [Read more...] about #49 – Reputation in Technology Marketing