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Storage Unpacked

A weekly podcast on deploying and managing enterprise storage and data

Home » #173 – Transparent Enterprise Storage Pricing

#173 – Transparent Enterprise Storage Pricing

11 September 2020 by Chris Evans

Enterprise storage pricing has all the simplicity of a mobile phone tariff. Vendors love to obfuscate the costs, whereas prospective purchasers just like a good, honest price. Why does enterprise storage pricing have to be so complicated and can’t we just have pricing online? Chris and Martin chat to George Crump from StorONE about strategies for pricing from both the customer and vendor perspective.

Vendors mentioned in this podcast: StorONE, IBM, NetApp, Microsoft Azure, Pure Storage, Dell EMC.

Find more about StorONE at https://www.storone.com.

Elapsed Time: 00:35:05

Timeline

  • 00:00:00 – Intros
  • 00:02:00 – Enterprise storage pricing is very ambiguous
  • 00:03:20 – Hotel room rates and storage pricing are made up
  • 00:04:50 – How do vendors set list price?
  • 00:05:40 – Sales cycles drive pricing on quarterly & annual basis
  • 00:07:00 – Do “good” customers get a better deal?
  • 00:09:30 – Is being transparent on price a weakness?
  • 00:11:30 – Storage value is in the software
  • 00:12:00 – Software pricing is generally done by capacity
  • 00:14:00 – Subscriptions allow vendors to add value through new features
  • 00:18:00 – Should features be inclusive or itemised?
  • 00:20:10 – Cloud is training people to adjust to itemised pricing
  • 00:27:00 – So what does pricing in the cloud look like?
  • 00:29:53 – Customers need to be ready to buy
  • 00:34:00 – Wrap Up

Related Podcasts & Blogs

  • #166 – Infinidat Elastic Storage Pricing With Eran Brown
  • #164 – Introduction to StorONE S1: AFAn
  • #130 – Making Money in the Storage Business

Copyright (c) 2016-2020 Storage Unpacked. No reproduction or re-use without permission. Podcast episode #olcc.

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Filed Under: Guest Speakers, Vendors Tagged With: Dell EMC, IBM, Microsoft Azure, NetApp, Pure Storage, StorONE

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  1. VAST Data goes software-only - what does this mean for customers? - Architecting IT says:
    8 April 2021 at 9:35 am

    […] clearly a sensitive subject; however, with some vendors that we’ve spoken to (Infinidat, IBM and StorONE), there is a desire to act with more […]

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